Many people know Spike Lee for his ties in Brooklyn. His childhood in Brooklyn has evidently been an influence on his work in movies and feature films. Spike Lee is also an avid Knicks fan, and can be seen on the floor of Madison Square Garden during a Knicks home game. A new collaboration between Spike Lee and ABSOLUT Vodka results in a "city-inspired" flavor of vodka, and a dope-looking bottle. The stoop on the bottle is said to be the stoop where Spike Lee grew up. "In addition, the Lars Olsson Smith seal, never before altered on the iconic ABSOLUT bottle, has been 'Spiked' - Lars wears a baseball cap and glasses evocative of Spike Lee."
Source: Shout out to Hypebeast for providing the information.
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